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Arizona Muse

Sustainability Consultant, Model & Activist -

Arizona is one of the fashion sectors most highly regarded champions for sustainability. She has been a model for the past 13 years, engaging with brands such as Prada, YSL and Chanel for their shows and campaigns as well as gracing the covers of magazines such Dazed and Confused, Numero, and over 40 covers of Vogue titles around the world. As well as her work with organisations such as Greenpeace, The Sustainable Angle and UN organizations including UNDP, UNEP and UNFAO, she also uses her influence to raise funds for her charity DIRT which was launched in 2021 and she still runs herself. 
DIRT Charity’s mission is to turn fashion into a climate solution by regenerating the soil in which our clothes are grown. Soil regeneration is one the most important, least expensive and most efficient climate mitigation tools. DIRT Charity regenerates soil by supporting the Biodynamic Farming movement, and has already partnered with brands such as Vrai, Anya Hindmarch and Weleda on projects that support the transition of the fashion sector to grow all it’s raw materials in a way that no longer harms the earth and humans but brings well being and regeneration. Biodynamic farming focuses on boosting biodiversity, community and replenishing soil micro-life, allowing it to store more water and draw down more carbon dioxide from the atmosphere. By her own standards, Arizona fails constantly to spend enough time in the gym, believes in fairies and thoroughly enjoys chatting about radical Climate Solutions. 

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