Professor of Marketing - Bayes Business School, City, University of London
Fleura Bardhi is a Professor of Marketing at Bayes Business School (formally Cass), City, University of London, UK. Fleura is a consumer behavior scholar whose research aims to explore how consumption is changing as a result of sharing/gig economy, social media, and global mobility. Her research interests fall into the areas of 1) materiality, 2) access and ownership, and 3) consumer life transitions. She is an ethnographer and a qualitative researcher. In her research, she has examined how our relationship to possessions, ownership, and social status signaling are changing as a result of the sharing economy and social media. Currently, she is researching the strategic re-entanglement of work and consumption in coworking spaces. Fleura’s work has been published in Journal of Consumer Research, Journal of Consumer Psychology, Harvard Business Review, Sloan Management Review, Psychology and Marketing, Marketing Theory, etc. She is also co-author of the Handbook of the Sharing Economy. Fleura’s career spans multiple continents with prior academic positions in the US, Canada, Australia. Currently, she also holds a visiting professorship at Copenhagen Business School, Denmark.