Helen is a multi-disciplined creative director who crafts innovative brand experiences in the physical world, digital realm, the metaverse and beyond. With a laser-beam focus on all things digital, she harnesses the storytelling powers of emerging technologies to tell stories in disruptive new ways. 

She has created pioneering immersive music experiences for artists Lewis Capaldi and Liam Payne, and delivered award-winning interactive projects for Wimbledon Tennis, ASICS, RSA, Lego & Lamborghini.