Dr Heloïse Greeff is a renowned investor with an exceptional record on eToro, the world's leading social trading platform. As the founder of Greeff Invest, she is leading the retail investor revolution by leveraging technology and education to disrupt the financial industry. Her portfolio is among the most copied on the eToro platform. Over 20,000 individuals have copied her investment strategy, and 175,000 following her portfolio updates. In 2022, she was inducted into the prestigious eToro Legacy Club, having recorded five consecutive years of profitable returns.

Drawing on her background in machine learning, Heloïse employs data-driven methodologies and bespoke machine learning algorithms to analyse mega-trends and perform valuations. Her innovative investment approach has been recognised by leading publications such as Forbes, The Financial Times, The Economist, Bloomberg, and Business Insider.

In addition to her achievements in investing, Heloïse is an accomplished researcher with numerous publications and patents related to machine learning. She advises some of the world's largest tech companies and exciting startups, contributing to the growth of cutting-edge AI industries worldwide. Heloïse holds an MSc, MBA, and PhD in Machine Learning from the University of Oxford, where she was a Rhodes Scholar.