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Keyun Ruan

Founder & Chair - Happiness Foundation and ''

Dr. Keyun Ruan is an economist with a background in cyber risk. She is the Founder of Happiness Foundation, a multidisciplinary think tank and research foundation focused on how economic and technological models can optimise for human flourishing in the 4th industrial revolution. Read the happiness foundation point of view paper here.​

Keyun's current academic focus is cybernomics - a new field in economics dedicated to the study of digital asset valuation and cyber risk measurement, tailored for the 4th Industrial Revolution. Her theories involve novel principles, laws and valuation models for digital assets, the backbone of our economy today. She was the first to academically propose a pair of risk units for measuring cyber risk, hekla and bitmort. The units were first published in the Journal of Computer & Security in 2016, the oldest journal in the field of cyber security. Her second textbook, “Digital Asset Valuation and Cyber Risk Measurement: Principles of Cybernomics”, has been published by Elsevier Economics in May 2019.

Keyun is also a world-renowned expert in cloud forensics, a cutting-edge branch of cybersecurity, having created the field during her PhD on cybercrime investigation in 2009. She has 15 years of rare expertise on cloud security and risk management, having worked in academia, edited the world’s first academic reference book, trained law enforcement agencies, and contributed to international standards developments widely adopted today. Her work has resulted in significant uplifting of security, incident management and resilience of the global digital infrastructure. She has advised the world’s largest financial services organisations and the fastest growing fintech companies on their cloud security strategies and digital transformation.

Keyun started coding at the age of 12, she holds a PhD in computer science and a diploma in art and design. She has a passion for trans-disciplinary innovation and design. She is a frequent speaker at industry and academic conferences about her work. She also speaks about inclusive and female leadership.

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