Whether building hyper-growth startups or advising Fortune 500 companies, the Royal Family or the United Nations, Lindsey McInerney has spent her career helping people understand the impact of evolving technologies and adopt them early.

An internet nerd and tech futurist, Lindsey has launched multiple projects in the metaverse and web3 space and remains excited about the ways web3 is set to change our digital and physical landscape. As Global Head of Technology and Innovation at AB InBev (Anheuser-Busch), the world's largest brewer, she launched Stella Artois into the metaverse in an explosive partnership with ZED RUN, a crypto horse racing game.

One of the first major brand executions in the space, the Cannes Lion award- nominated campaign, put Stella Artois on the map as the first beer brand and FMCG company in the metaverse and was well received by traditional and crypto media alike.

McInerney was named one of ‘The 30 Most Influential People in the Metaverse’, one of ‘The Most Prominent Digital Futurists to Watch Out For in 2022’, one of the ‘Top Players of the Metaverse' and an 'Adweek Pride Star class of 2022'. She is consumed by the emergence of the metaverse and excited about the ways crypto, blockchain, NFTs, gaming and extended reality (XR) will impact our future.

As Founder and CEO of Black Sun Labs, Lindsey works with executives, teams and personalities on their web3 and metaverse strategies. She is also the CEO of Sixth Wall, a technology and entertainment company co-founded with actor/producer Mila Kunis and producer Lisa Sterbakov.