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Moran Cerf

Professor of Neuroscience and Business - Columbia University

Moran Cerf is a professor of neuroscience and business (Columbia University) and the Alfred P. Sloan professor of screenwriting (American Film Institute).

In his recent work he helps leaders (namely, the U.S. government) implement key lessons from decision-science and neuroscience in critical choices (i.e., the nuclear launch protocols). In his acclaimed work, Cerf studied patients undergoing brain surgery, with neural implants, to decode decisions and dreams. His work gave rise to some of the contemporary advances in neuroscience and applications (i.e., advances in brain-machine interfaces).

Cerf spent a decade working in the Israeli cybersecurity spaces as a hacker and has had an extensive career in the Israeli tech industry.

Cerf published papers in academic journals such as Nature and the Journal of Neuroscience, as well as popular science journals such as Scientific American Mind, Wired, New Scientist and more. He has published several books, including the recent: "Brain Imaging: An Illustrated Guide to the Future of Neuroscience”, and his research has been portrayed in numerous media and cultural outlets such as Fox, BBC, Bloomberg, NPR, Time, CNN, Netflix Explained, PBS Nova, and dozens of others. He has been featured in venues such as the Venice Art Biennial and China's Art, Science and Technology association, and has contributed to magazines such as Forbes, The Atlantic, Inc., and others. He has made much of his research accessible to the public via his public talks at PopTech, TED, TEDx ("most TEDx talks worldwide”, with 13 TED/TEDx talks), Google Zeitgeist, DLD, etc., gathering millions of views and a large following.
Most importantly, he is right-handed.

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