Nick Rosa is an expert in creative technology, experience design, and a digital transformation specialist, who previously worked for Google, Spotify, IBM IX, Yahoo!, and Atari. Nick is now part of the Accenture Technology Innovation practice where he leads the Extended Reality (XR) business in Europe and co-leads the Metaverse Strategy practice in Europe and Growth Markets. Nicola is also the chairman of the British Interactive Media Association (BIMA) council for Immersive Technologies where he helps define best practices, use cases, and advantages of using XR for UK digital agencies; and a Director at the Academy Of International Extended Reality (AIXR) a non-profit entity producing the annual VR Awards.