Paula Sello is the co-founder and creative director of AUROBOROS.

Having previously studied at both Goldsmiths and the Fashion Technology Academy, Sello's work specialises in innovation; integrating science and technology in luxury and sustainable couture design.

Sello is a protege of Chanel, Michele Clapton and David LaChapelle and has received various international awards for design and is based at the Alexander McQueen foundation. She has lectured at Harvard Business School, Central Saint Martins, Christie’s, Royal College of Art and Fashion Revolution.