Daniella Loftus is a Digital Fashion founder, investor and influencer.

Beginning her career in 2021 with the blog This Outfit Does Not Exist, Dani has built a community of Digital Fashion enthusiasts across the globe.

Dani's insights into the Digital Fashion ecosystem, have led her to become one of the founding members of Digital Fashion investment vehicle RED DAO ($6M+ of Digital Fashion AUM) and more recently the Founder & CEO of DRAUP; a platform maximizing the value of Digital Fashion for its consumers and creators.