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Anna Rafferty

Vice President of Digital Consumer Engagement - The LEGO Group

Anna is the Vice President of Digital Consumer Engagement at The LEGO Group. She has responsibility for creating LEGO’s digital engagement with children and ensuring that those experiences are positive, playful forces for developing children’s creativity, skills and learning, as well as being safe, social and fun.

She has spent over twenty years leading digital product, content, innovation and experience for organisations including the BBC, J.K. Rowling, Penguin Books and the Victoria and Albert Museum.

She is also the Chair of Culture24, a digital skills charity in the museums and heritage sector, and sits on the board of The Woman’s Prize for Fiction.


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